People living outside Dubai keep asking me, “Hey dude are people still going to malls in Dubai?”. Yes they are. Even in the midst of the worst economic crises of our times, Dubai malls remain packed with people. Why so? Is Dubai immune to the financial crises? No it isnt. I personally believe four reasons are responsible for this unique Dubai mall traffic pattern.

1. Dubai malls are not just a “shopping place”. There are many who come to these malls purely to entertain themselves by going skiing, iceskating, watching a movie or simply having a sheesha.
2. The weather’s getting hot. Many just want to stroll down a mall instead of walking in a park in this humid weather.
3. Many tourists just come to these malls to appreciate the architecture of these malls. They arent seen with shopping bags. All they have is their cameras.
4. Many people just come to Geant or Carrefour for their grocery shopping needs. In UAE, most of the larger grocery marts are situated in malls.

So what ends up happening is a lot of mall traffic with very little impulsive shopping stretching the retailer’s faces even longer. Even 50-75% off doesn’t let the consumer bring out the golden plastic. There is only “one” way to lure back the shoppers.

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